100/100 Trial and Error Symposium Abu Dhabi
→ Learning from each others failures

Creative + Education

Visual Identity + Communication

The 100/100 symposium discussed and generated workshops on the role of “quick and dirty” designs, unconventional approaches, without overthinking and with space to create something unexpected, in terms of all aspects we can use as creatives, such as concepts, slogans, type design, illustration, layouts and/or production.

Like an athlete that needs to incorporate new training techniques or new stimuli to achieve better results, the designer also needs to practice and needs new stimuli to evolve the ability to design. By stimuli we mean the equivalent of what a workshop framework enables its participants to do: experimentation through restriction.

The aim was to enable the participants to experience different approaches and frameworks for experimentation through workshops, but also provide insights by professionals on how habits and techniques spark (unexpected) creative growth.

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