Industry
Technology + Food + Health
Service
UX Research
UX Design
UI Design
Responsive Design
Si-Ware is an independent fabless semiconductor company that fosters silicon innovation, headquartered in Menlo Park, California, with research and development centers in Paris, France and Cairo, Egypt.
Si-Ware’s end to end NeoSpectra solution, which combines portable FT NIR (Fourier-Transform Near Infrared) Analyzers with intuitive software and a powerful cloud to quickly analyze samples with speed and precision across almost all industries, has evolved over two decades of innovation.
The NeoSpectra LabStore is an online marketplace where users can access and purchase pre-built calibration models for Near-Infrared (NIR) spectroscopy analysis. These models are crucial for interpreting scan data and ensuring accurate results in various industries.
We were approached to re-think the existing LabStore experience to overcome significant challenges for users and to easen their ability to find relevant models, make informed decisions, and complete purchases efficiently.
The project started with an initial UX-Analysis and was followed by multiple deep dive workshops to map single user experiences. Each workshop was followed by weekly Design Sprints to turn the insights into prototypes that were tested by small focus groups.
As a result the search and filtering functionalities were enhanced. This allowed users to easily navigate the platform and locate the specific calibration models they needed based on their companies requirements.
The second phase of the project focused on the product information and display. We developed guidlines for descriptions to be more clear and concise, but also enhanced the additional details and its labeling systems. The product's performance statistics had to be completely re-thought.
"The new Labstore allows our users to make more informed decisions – in a much more efficient way"
Mohanad Ghalil, Product Owner
Finally, the purchase process was optimized to end the user journey. By implementing
a simplified flow with clear steps and minimal friction, users were able to complete their
purchases efficiently. These combined improvements ensured a more intuitive and
efficient experience for all LabStore users.
