Industry
Creative + Education

Service
Visual Identity + Communication
Generative Design
Organization
Curation

Team
Prof. Jochen Braun 

GTX – Generative Type Experiments is an exhibition exploring coding as a means of creating form languages, where letters, words, and layouts are generated and transformed by rules rather than remaining fixed.

The works presented are the result of the Creative Coding course taught by Prof. Braun within the Interactive Media Design minor in the Graphic Design Program at the AUC Department of the Arts. Students were asked to develop a recognizable visual language for a fictional event, based on their explorations of form through code rather than following a conventional design brief.

The visual identity for GTX – Generative Type Experiments is entirely generated through code. At its core is Schreibschrift Generative, a typographic system programmed in p5.js that exists only as software rather than as a traditional font file. Inspired by the process of learning handwriting in school, the system treats coding as a way of constructing form through rules and repetition.

Built from modular vertices that continuously transform, the letterforms evolve over time while also influencing color and background. Each execution of the program produces a new yet recognizable visual state, creating an identity capable of generating endless variations.

The generative system was deployed across multiple formats, including a 3×4m printed poster, a 60×20m projection mapping, an interactive “About the Exhibition” installation inside the gallery, and animated social media versions. Across all applications, the identity remains flexible and dynamic while maintaining a coherent visual language generated entirely through code.

Print Version

Live generated installation 

Examples of student work