Industry
Technology + Health

Service
Brand strategy + positioning
Brand design
Design system
Print
Web

Grawunder Software Engineering is developing Software for the in-vitro-diagnostics industry. Their clients are nearly all big blood donation institutes in Germany and Switzerland.

The goal of the redesign was to communicate their reliable and flexible yet friendly service. Within the process we figured out that showcasing them as a normal Software Engineering company did not lead to a satisfying result.

By visualising the “blood donation“ journey, we were able to extract a visual narrative of their core service offer and to transform the narrative into one simple visual system:

The dynamic logo shows different stages a blood donation can take throughout the whole process of the in-vitro-diagnostics – from the blood donation via the testing until the results are getting delivered.

In-Vitro-diagnostics life-cycle and identity concept

Logo variations