Industry
Social Impact

Service
Brand Strategy, Brand Design 

Statistics
17.000 Euro raised in crowdfunding

Team
Jochen Braun

Gido is a video-based learning platform for parents caring for children with disabilities.

The challenge: Much of the most valuable knowledge lives in parents’ lived experience—shared informally, appearing sporadically, and often not when it’s most needed.

The approach: Gido gathers these insights from experienced parents, complements them with expert input, and translates them into concise videos and practical tools. A guide you can turn to when you want to understand how things might work in practice.

The visual identity reflects this spirit—down-to-earth, honest, and approachable; a presence you can rely on and lean on when needed.