Discipline
Creative Coding

Focus
Experimental Typography
Visual Identity

This course introduces students to computational (Graphic) Design and creative coding as a tool and a form of research to generate visual systems, animations, and interactive (Graphic) Designs.

Students explore basic programming concepts, algorithmic thinking, and mathematical principles, learning how to apply and transform them into visuals. Specifically, students utilize their learning to generate a variety of visuals using typography, color, shape, images, and layout and to transform them into flexible and generated visual identites.

Through hands-on projects and theoretical discussions, students develop the technical skills and conceptual frameworks necessary to engage critically with computational media and design principles.

Huruf wa Rumuz

Huruf wa Rumuz explores how traditional Islamic design and Arabic calligraphy can be reinterpreted through a parametric, modular design system. It establishes a flexible framework that bridges Islamic design heritage with modern digital and print applications.

By extracting geometric motifs and calligraphic principles and then integrating controlled randomness and motion via code, it produces new letterforms and patterns that honor the original designs while introducing dynamic variation. 

Pulse

Design Pulse is a cutting-edge festival at AUC Cairo that celebrates the fusion of experimental graphic design, type design, and typography through generative design, interactivity, and coding. The event aims to create a space for showcasing innovative design practices that challenge traditional norms and engage participants with interactive experiences.

Flex

Flex is a visual concept for an experimental Graphic Design Festival in Cairo. Students developed different visual approaches to the topic.

Random

The concept about Randomness derives from the streets of Cairo, where one could find the most random objects and nothing seems to be planned or structured. While this might appear strange for an outside eye, a local might perceive as normal and as a form of Cairo's identity. The visual language loads pictures from the "Egyptian Type Archive" and displays them on the Arabic type. 

Sama3, Hos, Bos

"Sama3, Hos, Bos" is an Egyptian Arabic slang expression that translates to "Listen - Hush - Look" in English. It’s not considered harsh or offensive but more of a light-hearted or informal expression. This phrase integrates the concepts of sound and visuals which makes it a fitting representation of the exhibition's theme. It invites the audience to pause, be silent, and attentively observe how sounds can be transformed into visual outcomes.

Kun

The Kun Festival’s visual identity combines the geometric beauty of Najdi door patterns with generative coding techniques. Using basic shapes like squares, rectangles, and triangles, algorithms will create intricate, evolving patterns. Arabic typography blends within these shapes, giving the design a dynamic, adaptable flow. This approach honors Saudi culture while reimagining traditional patterns through modern technology, celebrating the fusion of heritage and innovation.

Ornamentations

Ornamentations, specifically diatrics are part of the traditional art of calligraphy. It adds visual interest to the writing while also guiding the audience when reading, marking the hidden vowels in the texts. However its importance is often forgotten since it is an optional element in the arabic script. Therefore this title attempts to revive the importance of looking back at calligraphic traditions when designing and to also bring modern elements to it.