AUC Center for the Arts 
→ A fresh look for one of Egypts oldest Art Instituion.

Industry
Culture + Education

Service
Interactive
Brand design
Design system

We were asked by the Department of the Arts of the American University in Cairo AUC to conceptualize and to design the website for the Center for the Arts.

Its purpose is to provide a domain where the Department of the Arts can showcase and highlight its academic and professional merits, as well as its annually produced creative work, ranging from Film Festivals, theatrical productions, music concerts, art and design exhibitions, to publications and outreach projects that draw attention in the art appreciating community, furthermore, to attract new talents and future academic hires and students.

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layout

Producing over 90 events per semester, the Center was in need of having a flexible yet recognisable but also easy and fast to apply design system that needs to work on a range of applications.

We developed a reduced – yet contemporary – graphical system that can be applied to any event produced by the Department. What started as a Web-brief ended up as a new Visual Identity.

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menu

The Website consists of 5 major page types – each having modular components for maximum freedom of flexibility in publishing.

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stories
events
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