Industry
Technology
Creative, Culture, Education 

Service
Funding (15.000$)
Project management
Creative Direction
Art Direction
Hosting

Statistics
8 workshops
5 talks
1 exhibtion
Over 200 participants

Talks
Eyen Design, Jordan
Tarek Atrissi, Lebanon
Salem Al-Qassimi, UAE
Amina Amoniak, Tunisia 
Matter Branding, Egypt

Team
Regina Rammelt, Co-Director
Ryan Lee Grees, Co-Director
Philipp Paulsen, Co-Director
Jochen Braun, Co-Director
Norhan Gevara
Nariman Amr

During the last decade the Graphic Design field has attracted growing attention in the Arab world. We witness the uprising of professional Graphic Design and its influence on the contemporary Arabic visual culture in commercial, social, cultural and governmental sectors.

Yet the characteristics of Graphic Design is shifting as well. The traditional role of form-giving or art-direction has expanded, influenced by the societal and technological shifts. Today we see the Graphic Designer as an interface between many disciplines, including several positions in which the Graphic Designer can act as a:

Researcher, Consultant, Information Designer, Brand Designer, Game Designer, UX designer, Educator, Artist, Editor, Curator, Entrepreneur, Publisher, Event Designer and Type Designer to name a few.

The conference discussed current and future influences on the roles of Graphic Designers, plus it challenges what Arabic Graphic Designers are facing:

• What are the core qualities/skills of the Graphic Designer?
• How are they influenced by a changing technological and social environment?
• What are the specific conditions in the Arab world?
• What are the expectations and needs in the commercial, social, cultural and governmental sector?
• What are the capabilities and limitations within a multi- and interdisciplinary working environment?

Conference leaflet

Program announcement

Workshops

Talks

Backdrop graphics