Brand strategy + positioning
APAC is a space for contextual art and philosophy in Geneva.
APAC is curating and creating contextuel art, is also organising talks and workshops. The main mission is to reflect, to question and to intervene our way of living and the society’s self-perception through art.
The concept visualises the idea of giving art space, but also adjusting to it depending on the context viewed. What looks like static layout evolves into a dynamic identity.