Industry
Technology

Service
Brand strategy + positioning
Brand design
Design system

Team
Nada Hesham
Jochen Braun

Alnafitha is the leading IT company in Saudi Arabia. With over 25 years experience in the IT sector Alnafitha is covering any IT related challenges for their clients. Since their start being the first windows distributor in the region their brand had been untouched. The shift of the brand narrative from a one-stop-shop into a consulting based IT service company had to be extracted first. After conducting several co-designing workshops we were able to pin point the essence of the changed company profile. 

The solution is a radical, but confident change in Alnafitha’s identity. We were able to successful bridge this transformation into a easy apply-able design system – digitally and print. In total over 30 applications were developed and documented.

The platform puts increasing emphasis on two important aspects, firmly rooted in Alnafitha’s history and DNA. The focus on a comprehensive IT-product portfolio combined with a full cycle of IT services. The mission is to be the kingdom’s most customer centric company for IT solutions, helping organizations to grow better not just bigger, focusing on efficiency and not just effectiveness.

The identity is based on four values:

Customer centric
We naturally put our customers’ needs first, always seeking to understand how to deliver the ultimate IT value in order to retain our customers.  

Commitment 
We develop relationships that make a positive difference in our customer’s life. We are personally accountable for delivering on our commitments. 

Efficiency
IT is the backbone of an organizations’ growth. We strive to simplify what’s complex to achieve the desired result.   

Teamwork
We achieve more working together to help our clients’ organization to grow just right.

The super cycles are made with processing. 
Each super cycle is a unique symbol that represents the unique and customized experiences the clients of Alnafitha are offered.

Endless possibilities – these symbols are meant to be used interchangeably across the brand. They are meant to keep the brand fresh and prevent redundancy, so make sure their diversity is shown through out different design touch points.

We developed a tool that can render a unique super cycle for print and digital usage.